Summary
Actually, the Italian food industry is unable to meet the increasing demand for Made in Italy products for different reasons that result for the consumers in difficultly perceiving the real quality of the products, the sole able to guide them towards a conscious choice. In this context, it is necessary to produce documentation able to guide markets and consumers’ selection and decisions. The ethical passport appears as an ideal instrument able to document the product and company values and enable consumers and markets to make conscious choices. Furthermore, it is also a tool that, in a context of impartiality, accuracy and transparency, facilitates the products and companies entry on the global markets by producing further documentation than is required by the WTO-SPS agreement and bilateral international treaties. The ethical passport is proposed as a tool for the local products valorisation at international level. Partnership
Paolo Boni |